What’s the difference between Google Adwords and Natural SEO?

Published on October 15, 2013

What is the difference between:

• Google SEO, a.k.a. natural SEO;
• and Adwords SEO, aussi appelé Google Adwords?

To find out, take a look at the image below. It features Google search results for the term «formation de vendeur automobile».

1. The first results are Google Adwords. These ads are displayed on a pale colored background.
2. Natural SEO results matches the best results found by Google based on the keywords we’ve used.
3. Results seen on the right hand side (under Ads) also displays Google Adwords.

If you want your business to be found in Google’s results pages, you’ll need to make a choice between three possible options:

1. Pay Google so your website is featured in Google Adwords specified areas.
2. Position your website so Google displays your website in its first results.
3. Both pay Google and position your website, which will max out your visibility by being displayed in two places at once.

This goes to show you that Diffusio possesses the expertise to increase your website’s visibility on the world wide web. We are recognized as Google Adwords Partners and our experience in positioning websites speaks for itself.