SEO and Conversion Experts
Online Marketing for Small business
Grow your business in Quebec
This case study focuses on a company with 4 offices located in Montreal and 3 more across Quebec. In its field of activity, our client’s competitor distinguishes itself on the world wide web by being number 1 in Google’s search results pages on 11 keywords searched by the targeted audiences. It is obvious that said competitor works with a SEO firm.
Our client contacted us in November 2012 seeing as his new website wasn’t delivering the results expected and that business wasn’t going as planned. A few questions in, we were able to figure that our future client feared his competitor due to the latter’s number one position on Google.
Diffusio’s mandate guidelines:
This web positioning mandate consisted of improving the web site, link building and spreading tips and news across social media. For example, the following action took place during the mandate:
Growth of our client’s website positioning
The following graph features the growth of the website’s positioning and its principals competitors on Google during the 5 months of our mandate.
The first position of Google is located at the top of the graph. Each line shows the website’s positioning progress calculated from the average position of the website based on the 11 most important keywords for our client.
Main competitor’s positioning growth
The graph showcases the positioning of the website of our client’s main competitor in red. As indicated above, this company dominates its field of activity on the world wide web. Thus, that company’s website was able to maintain its top spot during the length of our mandate. We have not succeeded in taking the top spot on any of the 11 important keywords.
With its beneficial positioning, this company probably monopolizes between 30% and 40% of Google searches by potential customers in its field of activity. This market share is a significant advantage. It is wise to believe that this company continuously invests in SEO services in order to maintain its position.
Positioning growth of other competitors
The green lines represent the five other competitors better positioned in our client’s field of activity. Four of those fives companies lost momentum throughout the last few months. Thus Google dropped these websites in order to better position our client.
Following this mandate, our client confirmed without a doubt that business is going smoother since we’re working with him. We believe that the website’s recent rise to 2nd place on Google should help our client get even more clients.
Satisfied with the results, our client decided to renew our services for at least one more year with the following plan:
Knowing that a website’s position maintains itself a few months after the first SEO, the website’s profitability can only go up.
We hope you have enjoyed this case study from Agence Web Diffusio. Feel free to ask any questions and discuss below.