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Is your website’s speed a handicap?

Published on October 26, 2012

In this post, we will tackle 3 subjects:

  1. Why faster websites have better visibility in Google’s SERPs.
  2. Establish if your website is fast enough or too slow.
  3. Pinpoint the main factor to improve your website’s speed.

Do faster websites have better visibility in Google’s SERPs?

Bing and Google SEO

The faster the website, the better rank it will obtain in Google

Google Search Engine Optimization Spokesperson, Matt Cutts, revealed in April 2010 that Google will consider a website’s loading speed to establish its position. Google elaborated on this decision by revealing case studies demonstrating that web users tend to navigate more on faster websites.

However, Google also mentioned that speed is only one factor among others. Thus, rendering useless increasing your website’s speed to the extreme. Furthermore, if your website is slower than 50 or 60% compared to other websites, it would be in your best interest to make it faster to improve its ranking and make the user experience more enjoyable.

Is your website fast enough or too slow?

There are multiple tools available on the internet in order to figure out your website’s speed. Among them, there’s Pingdom which offers a tool to figure out your website’s loading time which is extremely useful seeing as it compares your website’s speed with others. It helps you to figure out if your website’s speed is fast enough or too slow compared to others.

The Pingdom tool website can be found here: tools.pingdom.com/fpt. Simply input your website’s URL in the designated area. Results are displayed like this:

Link between your website's speed and its position in Google's Search Engine Results Pages

Is your website fast or slow compared to others?: «Your website is faster than 88% of all tested websites.»

Vital information to assess your website’s performance is pointed out by the yellow arrow: «Your website is faster than 88% of all tested websites.»

Be warned! The « Performance grade », 72/100, isn’t an adequate speed indicator. As you’ll come to find out by testing multiple websites, a lot of websites are slower than www.diffusio.ca all the while obtaining a higher Performance grade! What is important for your website’s positioning, is not a high Performance grade, but its to be faster than the others.

The Performance grade can, however, help you pinpoint the factor to improve your website’s speed.

What is the determining factor to improve your website’s speed?

If your website is slower than most. there are two factors than can come into play:

  1. Either the problem is caused by your web host;
  2. Or your website needs to improve its loading speed.

The following table was made to guide you in the right direction based on the Performance grade and Loading time assessed by Pingdom:

Pingdom’s results Perf. Grade > 80/100 Perf. Grade < 80/100
Load Time < 3 sec. Everything is OK. Decent speed. However, optimizing your website’s speed could be beneficial.
Load Time > 3 sec. You need a better plan from your web host or change web host. Its possible that a better plan from your web host could reduce the load time to under 3 seconds. Optimizing your website’s speed could be beneficial.

Don’t hesitate to contact an SEO expert to help you.

If you like this article, you’ll probably be interested by: How to assess your website’s rank in Google’s SERPs?

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